B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5.6%
5.6% -- monthly churn rate for SaaS products (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.6%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
82
Source
CXL
Primary
Tier A
https://cxl.com/blog/how-to-calculate-maintain-a-healthy-customer-acquisition-cost-cac/?_cio_id=e1e3… ↗
Source Article
How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
“You have to spend money to make money.”
This seemingly good-natured advice has spelled doom for millions of businesses worldwide.
While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal.
That’…
Original Research
CXL
· Original study ↗
Methodology
Average monthly churn rate based on a study of 1500 SaaS products by Recurly.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS products: 5.6% monthly churn rate. Source: CXL (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-monthly-churn-rate-2023
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<blockquote cite="https://lighthousedata.io/data/average-monthly-churn-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.6%</strong> -- monthly churn rate for SaaS products<br><small>Source: CXL (2023) · <a href="https://lighthousedata.io/data/average-monthly-churn-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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