B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3%
3% -- monthly churn rate for SMB SaaS businesses (2024)
SMB SaaS businesses can expect monthly churn rates starting at 3% (ranging between 3% and 7%).
- Lower bound of an expected range of 3% to 7%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Source
Recurly
Primary
Tier C
https://www.velaris.io/articles/a-good-churn-rate-for-saas ↗
Source Article
What is a good churn rate for SaaS?
Original Research
Recurly
· Original study ↗
Methodology
Range provided as industry benchmarks.
Methodology documented
Segmentation
IndustrySaaS
Company SizeSMB
Cite this stat
Plain Text
SMB SaaS businesses: 3% monthly churn rate. Source: Recurly (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-saas-churn-rate-range
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<blockquote cite="https://lighthousedata.io/data/smb-saas-churn-rate-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- monthly churn rate for SMB SaaS businesses<br><small>Source: Recurly (2024) · <a href="https://lighthousedata.io/data/smb-saas-churn-rate-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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