B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.5%
7.5% -- customer churn rate for SaaS companies (2023)
Baremetrics found an average churn rate of 7.5% across their SaaS customers.
- Rate varies widely across different price points and company revenue levels.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Geckoboard
Primary
Tier A
https://www.geckoboard.com/learn/kpi-examples/startup-kpis/customer-churn-rate/ ↗
Source Article
Customer Churn Rate | KPI examples | Geckoboard
What is customer churn rate?
Customer churn rate is the percentage of customers lost during a given period of time. For SaaS or mobile apps, that means customers who cancel their subscription. For ecommerce, that means customers who fail to make a repeat purchase within a time frame established by t…
Original Research
Geckoboard
· Original study ↗
Methodology
Average churn rate across SaaS customers as reported by Baremetrics.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS companies: 7.5% customer churn rate. Source: Geckoboard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-saas-churn-rate-2023
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<blockquote cite="https://lighthousedata.io/data/average-saas-churn-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- customer churn rate for SaaS companies<br><small>Source: Geckoboard (2023) · <a href="https://lighthousedata.io/data/average-saas-churn-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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