B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.5%
6.5% -- customer churn rate for early-stage SaaS companies under $300k ARR (2026)
According to ChartMogul reporting cited by Velaris, a median early-stage SaaS company under $300k ARR has a customer churn rate of 6.5%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Sources (2)
ChartMogul
Primary
Tier B
https://www.velaris.io/articles/guide-customer-retention-management-software ↗
Source Article
Customer Retention Software: A Buyer's Guide
Also cited by
2026-09-21
Original Research
ChartMogul
· Original study ↗
Methodology
Source: ChartMogul
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
early-stage SaaS companies under $300k ARR: 6.5% customer churn rate. Source: ChartMogul (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chartmogul_early_stage_saas_churn_rate
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<blockquote cite="https://lighthousedata.io/data/chartmogul_early_stage_saas_churn_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- customer churn rate for early-stage SaaS companies under $300k ARR<br><small>Source: ChartMogul (2026) · <a href="https://lighthousedata.io/data/chartmogul_early_stage_saas_churn_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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