B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- customer churn rate for BoostRoas retail client (CRM-integrated ecommerce) (2021)
In a BoostRoas CRM-integration case study for a grocery retail client, 57% of users were identified as churned.
- Single-client case study in grocery retail sector
- Churn defined via custom statistical RFM algorithm with 95% confidence interval based on expected order periodicity
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BoostRoas
Primary
Tier C
https://www.boostroas.com/case_study/user-attribute-case-study/ ↗
Source Article
User Attribute Case Study - BoostRoas
Highly Personalized Retargeting Campaigns
Google Analytics provides a ton of information revolving around the customers’ online engagement but more broadly doesn’t know about anything that happens between the online customer engagement and the offline customer data. To gain full visibility of the jo…
Original Research
BoostRoas
· Original study ↗
Methodology
Agency case study; churn identified via RFM-based statistical churn algorithm over a 4-month engagement. Single-client result, not aggregate industry data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BoostRoas retail client (CRM-integrated ecommerce): 57% customer churn rate. Source: BoostRoas (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-user-rate-ecommerce-case-study
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<blockquote cite="https://lighthousedata.io/data/churn-user-rate-ecommerce-case-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- customer churn rate for BoostRoas retail client (CRM-integrated ecommerce)<br><small>Source: BoostRoas (2021) · <a href="https://lighthousedata.io/data/churn-user-rate-ecommerce-case-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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