B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
8%
8% -- customer churn rate for US SMB telco customers (2024)
The churn rate of US SMB telco customers ranges between 8% and 12% depending on the service.
- Churn rate varies depending on the service (ranging between 8% and 12%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vCita / inTandem
Primary
Tier A
https://intandem.vcita.com/blog/industries/what-smbs-want-from-their-telcos ↗
Source Article
What SMBs want from their telcos: Survey results | inTandem
Telcos are constantly striving to gain an edge, especially when it comes to serving small and medium-sized businesses (SMBs). Unlike large enterprises, SMBs have diverse needs, fluctuating budgets, and a heightened sensitivity to pricing and service quality. A one-size-fits-all approach just isn’t r…
Original Research
vCita / inTandem
· Original study ↗
Methodology
vCita/inTandem survey of 250 US small business owners. Source reports churn 'ranging between 8% and 12%, depending on the service'; midpoint reported. Highest churn in network security, internet access, and mobile plans. Survey year not explicitly stated; article cites 2024 BetterCloud report.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
US SMB telco customers: 8% customer churn rate. Source: vCita / inTandem (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-telco-churn-rate-2024
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<blockquote cite="https://lighthousedata.io/data/smb-telco-churn-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- customer churn rate for US SMB telco customers<br><small>Source: vCita / inTandem (2024) · <a href="https://lighthousedata.io/data/smb-telco-churn-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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