B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.6%
3.6% -- customer churn rate for subscription businesses across industries (2025)
Overall customer churn rate across industries is approximately 3.6%.
- Benchmark varies heavily by market, vertical, customer type, and billing cadence (monthly vs. annual)
- Source text states the rate 'sits around 3.6%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier B
https://recurly.com/glossary/customer-churn/ ↗
Source Article
Customer churn - Recurly glossary terms
Customer churn
DEFINITION
Customer churn is the rate at which a subscription business loses customers over a given period, whether they actively cancel (voluntary churn) or a renewal payment fails and is never recovered (involuntary churn), usually expressed as a percentage of the customers a busine…
Original Research
Recurly
· Original study ↗
Methodology
Aggregate benchmark cited by Recurly glossary; underlying methodology not stated on page
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
subscription businesses across industries: 3.6% customer churn rate. Source: Recurly (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overall-customer-churn-rate-industries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/overall-customer-churn-rate-industries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- customer churn rate for subscription businesses across industries<br><small>Source: Recurly (2025) · <a href="https://lighthousedata.io/data/overall-customer-churn-rate-industries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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