B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7.69%

7.69% -- monthly churn rate for B2C businesses (2018)

Name: Monthly Churn Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

2018 · n=1,200 · Rio SEO

B2C businesses experienced an average monthly subscription churn rate of 7.69%.

Churn rates vary greatly by industry
Based on a benchmark study of 1,200 businesses/sites over 12 months

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Attribution: Rio SEO View source

Lighthouse Research Team

Last verified: 2026-06-26 · How we verify data →

Source verified Evidence graded

Value

7.69%

Unit

Percentage

Data Vintage

2018

Entity

B2C businesses

Sample Size

1,200

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Rio SEO Primary Tier A

https://www.rioseo.com/news/apartment-and-multi-family-residential-businesses-google-business-profil… ↗

Confidence: 61/100 Vintage: 2018 Channel: Cc Extraction

Source Article

Intelligence artificielle : seules 9% des entreprises américaines l'auraient adoptée

L’US Census Bureau, un organisme délivrant des études de marché basées sur l’analyse de données, publiait le 16 juillet dernier un rapport sur l’utilisation de l’intelligence artificielle en entreprise. Une enquête effectuée fin 2018 auprès de 583 000 entreprises américaine qui met en avant une adop…

Original Research

Rio SEO · Original study ↗

Methodology

Survey of 1,200 businesses over the course of a year.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

B2C businesses: 7.69% monthly churn rate. Source: Rio SEO (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-monthly-churn-rate-2018

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<blockquote cite="https://lighthousedata.io/data/b2c-monthly-churn-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.69%</strong> -- monthly churn rate for B2C businesses<br><small>Source: Rio SEO (2018) · <a href="https://lighthousedata.io/data/b2c-monthly-churn-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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