B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.55%
7.55% -- monthly churn rate for Consumer Goods And Retail Businesses (Jan 2021 - Jul 2022)
The median monthly churn rate for consumer goods and retail businesses is 7.55%.
- Represents the median monthly churn rate based on a study conducted by Recurly Research
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.55%
Unit
Percentage
Data Vintage
Jan 2021 - Jul 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly Research
Primary
Tier B
https://stripe.com/resources/more/how-to-reduce-churn-rates-7-strategies-and-how-to-apply-them ↗
Source Article
How to reduce customer churn rates | Stripe
Businesses invest considerable time and resources in acquiring new customers, but ensuring those customers stick around is just as important. There are several key metrics that businesses track and monitor to help assess how happy their customers are—and why they tend to leave. One of the most impor…
Original Research
Recurly Research
· Original study ↗
Methodology
Study conducted by Recurly Research
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Consumer Goods And Retail Businesses: 7.55% monthly churn rate. Source: Recurly Research (Jan 2021 - Jul 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-goods-retail-churn-rate-recurly-research-2021-2022
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<blockquote cite="https://lighthousedata.io/data/consumer-goods-retail-churn-rate-recurly-research-2021-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.55%</strong> -- monthly churn rate for Consumer Goods And Retail Businesses<br><small>Source: Recurly Research (Jan 2021 - Jul 2022) · <a href="https://lighthousedata.io/data/consumer-goods-retail-churn-rate-recurly-research-2021-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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