B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.55%
7.55% -- monthly churn rate for consumer goods and retail companies (Jan 2021 - Jul 2022)
The average monthly churn rate for consumer goods and retail companies was 7.55% based on a study conducted from January 2021 to July 2022.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.55%
Unit
Percentage
Data Vintage
Jan 2021 - Jul 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Recurly Research
Primary
Tier A
https://stripe.com/de-lu/resources/more/how-to-reduce-churn-rates-7-strategies-and-how-to-apply-them ↗
Source Article
Verringerung der Kundenabwanderungsquote | Stripe
Unternehmen investieren viel Zeit und Ressourcen in die Gewinnung neuer Kundschaft, aber genauso wichtig ist es, diese Kundinnen und Kunden zu halten. Es gibt einige wichtige Kennzahlen, die Unternehmen verfolgen und überwachen, um zu beurteilen, wie zufrieden ihre Kundschaft ist – und warum sie ten…
Original Research
Recurly Research
· Original study ↗
Methodology
Study by Recurly Research
Methodology documented
Segmentation
Channelcommon_crawl
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Plain Text
consumer goods and retail companies: 7.55% monthly churn rate. Source: Recurly Research (Jan 2021 - Jul 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-monthly-churn-rate-consumer-goods-retail
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<blockquote cite="https://lighthousedata.io/data/average-monthly-churn-rate-consumer-goods-retail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.55%</strong> -- monthly churn rate for consumer goods and retail companies<br><small>Source: Recurly Research (Jan 2021 - Jul 2022) · <a href="https://lighthousedata.io/data/average-monthly-churn-rate-consumer-goods-retail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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