B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3%
3% -- monthly churn rate for B2B SaaS companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
81
Source
Prospeo
Primary
Tier A
https://prospeo.io/s/go-to-market-strategy-for-b2b-saas ↗
Source Article
Churn Rate: Definition, Examples & Use Cases
Churn Rate
What is Churn Rate?
Churn Rate, also called customer attrition rate or defection rate, measures the percentage of customers or recurring revenue lost during a specific time period—typically monthly, quarterly, or annually—serving as the primary indicator of customer retention health and b…
Original Research
Prospeo
· Original study ↗
Methodology
Industry benchmark.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 3.5% | |
| 2026 (current) | 3% | -14.3% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS companies: 3% monthly churn rate. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-churn-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-saas-churn-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- monthly churn rate for B2B SaaS companies<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/b2b-saas-churn-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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