B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.11%
8.11% -- monthly churn rate for B2C companies (2020)
According to research from Recurly across 1,200 subscription sites over 12 months, B2C companies experience an average monthly churn rate of 8.11%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.11%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GoCardless
Primary
Tier B
https://gocardless.com/en-us/guides/posts/intro-to-churn/ ↗
Source Article
Churn: a quick guide for subscription businesses
As a subscription business leader, you’re probably already looking at customer churn, and know the significant impact it has on the bottom line of any company with a subscription billing model.
But churn can be calculated - and addressed - in lots of different ways. This quick guide to churn brings …
Original Research
GoCardless
· Original study ↗
Methodology
Recurly research conducted over 12 months on a sample of 1200 sites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C companies: 8.11% monthly churn rate. Source: GoCardless (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gocardless-b2c-churn
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<blockquote cite="https://lighthousedata.io/data/gocardless-b2c-churn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.11%</strong> -- monthly churn rate for B2C companies<br><small>Source: GoCardless (2020) · <a href="https://lighthousedata.io/data/gocardless-b2c-churn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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