B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.5%
2.5% -- monthly churn rate for SMB/Mid-Market B2B (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pendo
Primary
Tier B
https://www.pendo.io/glossary/customer-churn/ ↗
Source Article
Customer Churn: Definition, Prediction, & How to Reduce It | Pendo
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Customer churn is a vital metric for any subscription business, especially SaaS companies. It’s a measure of how many customers (sometimes referred to in sales shorthand as “logos”) do not renew at the end of the…
Original Research
Pendo
· Original study ↗
Methodology
Good is 2.5-5%, great is under 1.5% for SMB/Mid-Market B2B
Segmentation
Industrysaas
Cite this stat
Plain Text
SMB/Mid-Market B2B: 2.5% monthly churn rate. Source: Pendo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb_midmarket_b2b_monthly_churn_rate_good
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<blockquote cite="https://lighthousedata.io/data/smb_midmarket_b2b_monthly_churn_rate_good" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- monthly churn rate for SMB/Mid-Market B2B<br><small>Source: Pendo (2022) · <a href="https://lighthousedata.io/data/smb_midmarket_b2b_monthly_churn_rate_good" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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