B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5%
5% -- monthly churn rate for SaaS and subscription box businesses (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Trendtrack
Primary
Tier A
https://www.trendtrack.io/fr/glossary/churn-rate ↗
Source Article
Churn rate | Trendtrack Glossary
Churn rate
Le churn rate (ou taux d'attrition) est le pourcentage de clients qui cessent d'acheter auprès d'une marque ou annulent un abonnement sur une période définie. Il mesure la perte de clients et, par extension, la santé de la rétention client à travers un business.
Updated on May 6, 2026
En …
Original Research
Trendtrack
· Original study ↗
Methodology
Benchmarks vary significantly according to business model and category.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS and subscription box businesses: 5% monthly churn rate. Source: Trendtrack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-churn-rate-saas-benchmark
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<blockquote cite="https://lighthousedata.io/data/monthly-churn-rate-saas-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- monthly churn rate for SaaS and subscription box businesses<br><small>Source: Trendtrack (2026) · <a href="https://lighthousedata.io/data/monthly-churn-rate-saas-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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