B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- monthly churn rate for SaaS companies serving enterprise-level businesses (2023)
On average, SaaS companies that serve enterprise-level businesses can expect a monthly churn rate of 1%.
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Lighthouse Research Team
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Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Xander Marketing
Primary
Tier A
https://www.xandermarketing.com/how-to-measure-and-reduce-churn-rates/ ↗
Source Article
A Guide to Reducing Customer Churn in SaaS
How to measure and reduce churn rates
3rd May 2023
In the fast-moving and highly competitive world of SaaS, acquiring new customers is only the beginning. Next, you’ll be looking at convincing free account holders to become paying users, and working to retain them as long-term clients.
We all know t…
Original Research
Xander Marketing
· Original study ↗
Methodology
Average churn rate based on industry benchmarks.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
SaaS companies serving enterprise-level businesses: 1% monthly churn rate. Source: Xander Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-saas-monthly-churn-rate-enterprise-businesses
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<blockquote cite="https://lighthousedata.io/data/average-saas-monthly-churn-rate-enterprise-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- monthly churn rate for SaaS companies serving enterprise-level businesses<br><small>Source: Xander Marketing (2023) · <a href="https://lighthousedata.io/data/average-saas-monthly-churn-rate-enterprise-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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