B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- monthly churn rate for ConvertKit $29/month entry plan (2020)
ConvertKit's entry-level $29/month plan had a monthly churn rate of approximately 12%.
- Described as 'around 12% monthly'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ConvertKit (Kit)
Primary
Tier C
https://gozen.io/growth-stories/kit-growth-strategies/ ↗
Source Article
8 growth levers that made ConvertKit a $43M ARR machine.
By late 2024, ConvertKit – a once-tiny email marketing startup – quietly hit an annual recurring revenue of roughly $43 million.
Pretty impressive, right?
But here’s the thing: how did a bootstrapped SaaS company in a space absolutely packed with giants like Mailchimp pull this off?
The answer’s act…
Original Research
ConvertKit (Kit)
· Original study ↗
Methodology
Churn on entry-level $29/month plan prior to freemium launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ConvertKit $29/month entry plan: 12% monthly churn rate. Source: ConvertKit (Kit) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/convertkit-entry-plan-churn-12pct
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<blockquote cite="https://lighthousedata.io/data/convertkit-entry-plan-churn-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- monthly churn rate for ConvertKit $29/month entry plan<br><small>Source: ConvertKit (Kit) (2020) · <a href="https://lighthousedata.io/data/convertkit-entry-plan-churn-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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