B
Evidence Grade B
Graded
under review
Safe to Cite
Current
3%
3% -- monthly churn rate for Very Small Businesses in SaaS (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
SaaStr
Primary
Tier B
https://www.saastr.com/most-saas-metrics-really-only-work-if-you-have-75-gross-margins-and-100-nrr/ ↗
Source Article
Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR
So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies.
E.g.,:
- CAC of < 12-14 months is Good-to-Great
- Paying sales reps 25%-30% of what they close is Good
- A burn multiple of 1 or less is Good
These metrics do sort of work, if you have so…
Original Research
SaaStr
· Original study ↗
Methodology
Average monthly churn rate for very small businesses in SaaS.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Very Small Businesses in SaaS: 3% monthly churn rate. Source: SaaStr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-rate-very-small-businesses
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<blockquote cite="https://lighthousedata.io/data/churn-rate-very-small-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- monthly churn rate for Very Small Businesses in SaaS<br><small>Source: SaaStr (2026) · <a href="https://lighthousedata.io/data/churn-rate-very-small-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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