B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6.73%
6.73% -- monthly churn rate for overall industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.73%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Recurly
Primary
Tier A
https://gocardless.com/en-us/guides/posts/intro-to-churn ↗
Source Article
Churn: a quick guide for subscription businesses
Last editedFeb 2020 4 min read
As a subscription business leader, you’re probably already looking at customer churn, and know the significant impact it has on the bottom line of any company with a subscription billing model.
But churn can be calculated - and addressed - in lots of different ways. Th…
Original Research
Recurly
· Original study ↗
Methodology
Research from Recurly conducted over 12 months on a sample of 1200 sites
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 6.73% | |
| 2026 (current) | 6.73% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
overall industry: 6.73% monthly churn rate. Source: Recurly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overall-industry-monthly-churn-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/overall-industry-monthly-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.73%</strong> -- monthly churn rate for overall industry<br><small>Source: Recurly (2026) · <a href="https://lighthousedata.io/data/overall-industry-monthly-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.