B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8.5%
8.5% -- monthly churn rate for DTC subscription programs (2025)
According to ProfitWell's 2025 subscription benchmarks, the median DTC subscription churn rate is 8.5% monthly.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProfitWell
Primary
Tier B
https://webmedic.com/shopify-subscription-apps ↗
Source Article
Best Shopify Subscription Apps 2026 | WebMedic
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Original Research
ProfitWell
· Original study ↗
Methodology
Median monthly churn per ProfitWell 2025 subscription benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC subscription programs: 8.5% monthly churn rate. Source: ProfitWell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-subscription-churn-median-2025
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<blockquote cite="https://lighthousedata.io/data/dtc-subscription-churn-median-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.5%</strong> -- monthly churn rate for DTC subscription programs<br><small>Source: ProfitWell (2025) · <a href="https://lighthousedata.io/data/dtc-subscription-churn-median-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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