B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1%
1% -- monthly churn rate for SaaS companies (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Source
Userpilot
Primary
Tier A
https://userpilot.com/blog/saas-churn-calculation/ ↗
Source Article
Churn Rate
Churn rate is a critical metric for businesses, especially those with subscription models. It measures the rate at which customers stop using a product or service over a specific period. Understanding and managing churn rate is essential for maintaining customer retention and ensuring long-term busi…
Original Research
Userpilot
· Original study ↗
Methodology
Average churn rate reported across multiple studies.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 5% | |
| 2023 (current) | 1% | -80.0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS companies: 1% monthly churn rate. Source: Userpilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-monthly-churn-rate-range-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-monthly-churn-rate-range-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- monthly churn rate for SaaS companies<br><small>Source: Userpilot (2023) · <a href="https://lighthousedata.io/data/average-monthly-churn-rate-range-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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