B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- monthly churn rate for returning users of ad-driven digital publisher (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wpfastestcache.com
Primary
Tier B
https://www.wpfastestcache.com/blog/how-to-use-ai-to-predict-churn-if-you-are-an-ad-driven-digital-p… ↗
Source Article
How to Use AI to Predict Churn If You Are An Ad
Original Research
wpfastestcache.com
· Original study ↗
Methodology
Google Analytics: Cohort Analysis report
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
returning users of ad-driven digital publisher: 37% monthly churn rate. Source: wpfastestcache.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-churn-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-analytics-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- monthly churn rate for returning users of ad-driven digital publisher<br><small>Source: wpfastestcache.com (2026) · <a href="https://lighthousedata.io/data/google-analytics-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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