B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- monthly churn rate for DTC Subscription Boxes (2024)
The median monthly churn rate for DTC Subscription Boxes is 10% per month.
- Novelty wears off after 3–4 boxes for many cohorts
- High discretionary spend
- Industry benchmark starting point rather than hard target
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
AdSights
Primary
Tier A
https://www.adsights.ai/resources/glossary/metrics/churn-rate-cr ↗
Source Article
Churn Rate (CR): Definition, Formula & Benchmarks - Marketing Glossary
Churn Rate
Percentage of customers who stop using a product or service during a given time period.
Definition
Churn rate measures the proportion of customers who discontinue their relationship with a company during a specific timeframe. For subscription businesses, this means cancellations or non-re…
Original Research
AdSights
· Original study ↗
Methodology
Industry benchmarks from various sources.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 10% | |
| 2026 | 10% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
DTC Subscription Boxes: 10% monthly churn rate. Source: AdSights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-subscription-boxes-monthly-churn-rate
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<blockquote cite="https://lighthousedata.io/data/dtc-subscription-boxes-monthly-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- monthly churn rate for DTC Subscription Boxes<br><small>Source: AdSights (2024) · <a href="https://lighthousedata.io/data/dtc-subscription-boxes-monthly-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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