B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- monthly churn rate for education and e-learning subscriptions (2025)
Education and e-learning subscriptions typically experience monthly churn rates between 8% and 12%.
- Reported as a typical industry benchmark range between 8% and 12%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Passion.io
Primary
Tier C
https://passion.io/blog/90-day-roadmap-from-12-churn-to-10k-mrr-with-your-online-course ↗
Source Article
90-Day Roadmap: From 12% Churn to $10K MRR with Your Online Course
90-Day Roadmap: From 12% Churn to $10K MRR with Your Online Course
Updated 31st December, 2025
How do you reduce churn from 12% to $10K MRR?
The answer flips the traditional playbook: fix retention first (Month 1), optimize pricing second (Month 2), then scale acquisition (Month 3). Most creators tr…
Original Research
Passion.io
· Original study ↗
Methodology
Industry benchmarks cited by Passion.io; range 8-12%, midpoint used
Methodology documented
Segmentation
IndustryEducation
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
education and e-learning subscriptions: 8% monthly churn rate. Source: Passion.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/education-subscription-monthly-churn-benchmark
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<blockquote cite="https://lighthousedata.io/data/education-subscription-monthly-churn-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- monthly churn rate for education and e-learning subscriptions<br><small>Source: Passion.io (2025) · <a href="https://lighthousedata.io/data/education-subscription-monthly-churn-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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