B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1%
1% -- monthly churn rate for SaaS companies (enterprise) (2024)
For SaaS companies servicing larger enterprises, a monthly churn rate closer to 1% is considered a good benchmark.
- Benchmark / rule of thumb ('closer to 1% monthly is considered good')
- General industry guidance
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Stripe
Primary
Tier A
https://stripe.com/en-br/resources/more/retention-rate-vs-churn-rate-what-businesses-need-to-know ↗
Source Article
Retention rate vs. churn rate | Stripe
Retention rate and churn rate are two of the most important metrics for subscription-based businesses. Retention rate tells you how many of your customers are continuing to use your business, and it indicates how well your customer retention strategies work. Churn rate tells you how many customers a…
Original Research
Stripe
· Original study ↗
Methodology
General churn benchmarks for different sectors.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS companies (enterprise): 1% monthly churn rate. Source: Stripe (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-enterprise-monthly-churn-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/saas-enterprise-monthly-churn-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- monthly churn rate for SaaS companies (enterprise)<br><small>Source: Stripe (2024) · <a href="https://lighthousedata.io/data/saas-enterprise-monthly-churn-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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