Customer Churn Rate
Statistics & Benchmarks

Verified customer churn rate data across 2 regions. Sourced from primary research and validated with evidence grading.

74 data points · 2 regions · Updated 2026-10-02

Compare by Region

BR Region

1 stat
customers due to communication errors in post-sale B2C
30.000000%
Percentage 2026

Global Region

59 stats
Web-based companies SaaS
50.000000%
Percentage 2026
BoostRoas retail client (CRM-integrated ecommerce) marketing
57.000000%
Percentage 2021
early-stage SaaS companies under $300k ARR saas
6.500000%
Percentage 2026
US SMB telco customers saas
8.000000%
Percentage 2024
subscription businesses across industries saas
3.600000%
Percentage 2025
global telecom industry saas
21.500000%
Percentage 2025
Enterprise SaaS companies marketing
3.100000%
Percentage 2026
Wealth management clients marketing
20.000000%
Percentage 2025
heirs receiving inheritance (wealth management) saas
70.000000%
Percentage 2025
HappyFresh marketing
1.600000%
Percentage 2025
EdTech companies saas
22.000000%
Percentage 2025
median company with ARPA > $500
2.200000%
Percentage 2023
median company with ARPA < $25
6.100000%
Percentage 2023
median company over $8M ARR
3.100000%
Percentage 2023
median company with ARR between $1-3M
3.700000%
Percentage 2023
companies with ARPA >$500
2.200000%
Percentage 2023
companies with ARPA <$25
6.100000%
Percentage 2023
brands not tailoring emails to customers' interests and needs saas
63.000000%
Percentage 2026
CPG industry saas
40.000000%
Percentage 2026
B2B customers saas
70.000000%
Percentage 2026
SYMESTIC Cloud MES Manufacturing
0.000000%
Percentage 2026
Virgin Mobile UAE saas
3.200000%
Percentage 2026
Media & Entertainment subscribers saas
39.000000%
Percentage 2026
subscriptions between $100 and $250 SaaS
5.170000%
Percentage 2022
average brand Retail
15.000000%
Percentage 2021
MX PFM and Insights users marketing
9.000000%
Percentage 2024
Luminous (3PL segment) marketing
60.000000%
Percentage 2024
AdmiralBet saas
30.000000%
Percentage 2024
finance industry companies marketing
25.000000%
Percentage 2023
Private dental practices saas
15.000000%
Percentage 2022-2023
Software Industry SaaS
3.500000%
Percentage 2024
Japan B2B SaaS industry
2.840000%
Percentage 2023
customers saas
30.000000%
Percentage 2021
Groove customers SaaS
4.500000%
Percentage 2022
users of a product saas
86.000000%
Percentage 2019
Wholesale
56.000000%
Percentage 2025
Consumer Packaged Goods
40.000000%
Percentage 2025
Logistics
40.000000%
Percentage 2025
Manufacturing
35.000000%
Percentage 2025
Professional Services
27.000000%
Percentage 2025
Industry Services
17.000000%
Percentage 2025
IT Services
12.000000%
Percentage 2025
Energy / Utilities
11.000000%
Percentage 2025
TaskFlow
5.000000%
Percentage 2026
B2B SaaS business
4.600000%
Percentage 2023
SameSystem retail workforce management solution customers saas
3.100000%
Percentage 2021-06
HBO Max saas
20.000000%
Percentage 2021
Apple TV+ saas
20.000000%
Percentage 2021
Disney+ saas
13.000000%
Percentage 2021
customers with complicated onboarding saas
75.000000%
Percentage 2022
software users saas
40.000000%
Percentage 2022
US average saas
59.000000%
Percentage 2022
customers after negative experience saas
51.000000%
Percentage 2021
media & entertainment companies Media
5.230000%
Percentage 2022
subscriptions under $10 marketing
7.360000%
Percentage 2022
consumer goods companies marketing
9.620000%
Percentage 2022
median early-stage SaaS company <$300k ARR
6.500000%
Percentage 2023
SaaS companies
7.500000%
Percentage 2023
companies with annual growth rate >100%
5.300000%
Percentage 2023

Compare Customer Churn Rate Across Regions

See how customer churn rate benchmarks differ by geography in a single side-by-side view.

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