B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- customer churn rate for software users (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Asteri Partners
Primary
Tier C
https://www.asteripartners.com/articles/go-to-market/go-to-market-for-subscription-businesses-a-blue… ↗
Source Article
Go-to-Market for Subscription Businesses: A Blueprint for Success
Subscription-based models promise predictable revenue and long-term customer relationships.
Unlike one-time sales models, businesses who operate subscription models thrive on recurring revenue and customer retention. These unique dynamics also bring distinct challenges that require tailored go-to-ma…
Original Research
Asteri Partners
· Original study ↗
Methodology
post-signup dropout rate
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
software users: 40% customer churn rate. Source: Asteri Partners (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/post-signup-dropout-software-users
HTML Embed
<blockquote cite="https://lighthousedata.io/data/post-signup-dropout-software-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer churn rate for software users<br><small>Source: Asteri Partners (2022) · <a href="https://lighthousedata.io/data/post-signup-dropout-software-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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