B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- customer churn rate for EdTech companies (2025)
EdTech customer churn doubled to reach 22% in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stackedreview.com
Primary
Tier C
https://stackedreview.com/saas-churn-rate-statistics/ ↗
Source Article
SaaS Churn Rate Statistics 2026 Benchmarks By Customer Segment
SaaS Churn Rate Statistics 2026 Benchmarks By Customer Segment
By :
Jaclyn Donaldson
July 27, 2026
The average B2B SaaS churn rate in 2026 sits around 3.5%, and that tiny number quietly decides if your business compounds or leaks cash.
Here at StackedReview, we live inside SaaS tools all day, so we …
Original Research
stackedreview.com
· Original study ↗
Methodology
EdTech customer churn doubled year-over-year to reach 22% in 2025.
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
EdTech companies: 22% customer churn rate. Source: stackedreview.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edtech-customer-churn-rate-2025
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<blockquote cite="https://lighthousedata.io/data/edtech-customer-churn-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- customer churn rate for EdTech companies<br><small>Source: stackedreview.com (2025) · <a href="https://lighthousedata.io/data/edtech-customer-churn-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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