B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.1%
6.1% -- customer churn rate for companies with ARPA <$25 (2023)
The median monthly customer churn rate for SaaS companies with an ARPA under $25 per month is 6.1%.
- Represents the median monthly customer churn rate across SaaS businesses in this ARPA tier.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
ChartMogul
Primary
Tier A
https://chartmogul.com/blog/actionable-saas-metrics-customer-churn-rate/?utm_content=bufferafecd&utm… ↗
Source Article
Customer churn rate | ChartMogul
What is churn?
Churn is the rate at which a business is losing customers and/or revenue through subscription cancellations.
- Customer churn — measures the rate at which customers are leaving your SaaS business.
- Revenue churn — measures the rate at which revenue is leaving your SaaS business.
For …
Original Research
ChartMogul
· Original study ↗
Methodology
Based on aggregated and anonymised revenue data from over 2,500 SaaS businesses.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies with ARPA <$25: 6.1% customer churn rate. Source: ChartMogul (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-churn-rate-arpa-less-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-churn-rate-arpa-less-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- customer churn rate for companies with ARPA <$25<br><small>Source: ChartMogul (2023) · <a href="https://lighthousedata.io/data/customer-churn-rate-arpa-less-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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