B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
70%
70% -- customer churn rate for B2B customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OnRamp
Primary
Tier B
https://blog.hubspot.com/service/b2b-customer-onboarding-best-practices ↗
Source Article
10 B2B customer onboarding best practices to accelerate time-to-value
Roughly 70% of customer churn happens in the first 90 days, according to OnRamp’s 2026 State of Onboarding report. B2B customer onboarding best practices are what revenue teams use to protect that window. Most companies know theirs need work: nearly half of customer success (CS) leaders OnR…
Original Research
OnRamp
· Original study ↗
Methodology
OnRamp’s 2026 State of Onboarding report
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B customers: 70% customer churn rate. Source: OnRamp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-customer-churn-90-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-customer-churn-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer churn rate for B2B customers<br><small>Source: OnRamp (2026) · <a href="https://lighthousedata.io/data/b2b-customer-churn-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.