B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- customer churn rate for customers after negative experience (2021)
51% of customers will quit doing business with a brand after encountering a negative experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Agility CMS
Primary
Tier B
https://agilitycms.com/blog/how-to-deliver-a-great-content-experience ↗
Source Article
How to use Content Experience to Attract Customers | Agility
How to Deliver a Great Content Experience
How to use Content Experience for attracting customers and keeping them engaged with your brand.
Content experience plays an important role in attracting customers and keeping them engaged with your brand.
Studies show that 51% of customers will quit doing b…
Original Research
Agility CMS
· Original study ↗
Segmentation
Industrysaas
Cite this stat
Plain Text
customers after negative experience: 51% customer churn rate. Source: Agility CMS (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative_experience_quit_rate
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<blockquote cite="https://lighthousedata.io/data/negative_experience_quit_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- customer churn rate for customers after negative experience<br><small>Source: Agility CMS (2021) · <a href="https://lighthousedata.io/data/negative_experience_quit_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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