B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.62%
9.62% -- customer churn rate for consumer goods companies (2022)
Companies that sell consumer goods subscriptions have an average churn rate of 9.62% according to Recurly benchmark metrics.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9.62%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier B
https://www.chatdesk.com/blog/how-subscription-companies-can-reduce-customer-churn ↗
Source Article
How Subscription Companies Can Reduce Customer Churn
Back to the blog
February 7, 2022
Nearly 40% of customers cancel their new year subscriptions after 90 days. For subscription brands to succeed, effectively managing this customer churn is key.
Brands with subscription business models are always worrying about churn. Especially at the start of the n…
Original Research
Recurly
· Original study ↗
Methodology
Source: Recurly
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer goods companies: 9.62% customer churn rate. Source: Recurly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer_goods_churn_rate
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<blockquote cite="https://lighthousedata.io/data/consumer_goods_churn_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.62%</strong> -- customer churn rate for consumer goods companies<br><small>Source: Recurly (2022) · <a href="https://lighthousedata.io/data/consumer_goods_churn_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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