B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- customer churn rate for customers (2021)
30% of surveyed consumers reported leaving brands they had previously been loyal to in the last year.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Five9, Inc.
Primary
Tier A
https://www.five9.com/news/news-releases/csipr2021?utm_source=bambu&utm_medium=social&utm_campaign=b… ↗
Source Article
Five9 Survey Finds 30% of Customers Ditched Brands They had Previously Been Loyal to Last Year
Five9 Survey Finds 30% of Customers Ditched Brands They had Previously Been Loyal to Last Year
More than two-thirds of respondents acknowledge that it’s difficult or time-consuming to access customer support when they need it.
SAN RAMON, Calif. – Sept. 1, 2021 - Five9, Inc. (NASDAQ: FIVN), a leading…
Also cited by
archive.distributionstrategy.com
https://archive.distributionstrategy.com/making-money-with-small-customers-defea…
2026-09-05
Original Research
Five9, Inc.
· Original study ↗
Methodology
Five9 Customer Service Index (CSI) survey
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
customers: 30% customer churn rate. Source: Five9, Inc. (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/five9-csi2021-customer-churn
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<blockquote cite="https://lighthousedata.io/data/five9-csi2021-customer-churn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer churn rate for customers<br><small>Source: Five9, Inc. (2021) · <a href="https://lighthousedata.io/data/five9-csi2021-customer-churn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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