B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- customer churn rate for CPG industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LoyaltyXpert
Primary
Tier C
https://www.loyaltyxpert.com/blog/cpg-loyalty-programs/ ↗
Source Article
Ultimate 2025 Guide to CPG and FMCG Loyalty Programs
From waking up to going to sleep, an average person uses more than a dozen of different consumer packaged goods (CPGs) and fast-moving consumer goods (FMCG) every day. Won’t you agree?
Starting from toothpaste and toiletries to packaged foods and beverages, the lifestyle that we enjoy today would no…
Original Research
LoyaltyXpert
· Original study ↗
Methodology
Source: CustomerGauge
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
CPG industry: 40% customer churn rate. Source: LoyaltyXpert (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpg-customer-churn-rate
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<blockquote cite="https://lighthousedata.io/data/cpg-customer-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer churn rate for CPG industry<br><small>Source: LoyaltyXpert (2026) · <a href="https://lighthousedata.io/data/cpg-customer-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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