B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.84%
2.84% -- customer churn rate for Japan B2B SaaS industry (2023)
The average monthly customer churn rate for domestic B2B SaaS in Japan was 2.84% according to a 2023 survey by Cloud Circus Inc.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.84%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Cloud Circus Inc.
Primary
Tier A
https://blog.bizboost.co.jp/what-is-the-saas-churn-rate ↗
Source Article
SaaSの解約率（チャーンレート）とは？計算式や業界平均、改善の鍵を徹底解説
SaaS業界で成功するためには、顧客の維持こそが大きなカギをにぎります。
設備、オフィス、何らかのコンサルティングなどの一般ビジネスであれば、お客様は購入後に多少の不満があっても、部門の予算を消化するという発想になり使い続けてくれるかもしれません。しかし、SaaS ならその気になれば翌月からでもサービスを解約やスイッチできます。
他業界より解約リスクがはるかに高いビジネスモデルなため、解約率（チャーンレート）は事業成長を予測する重要な指標。経営層はもちろん、投資家も常に注目します。
ゴールドマン・サックスのレポートで、解約率が 2％ 減少すると、評価額は最大 20％ 向上する可能性があると報告…
Original Research
Cloud Circus Inc.
· Original study ↗
Methodology
Survey conducted by Cloud Circus Inc. on customer success.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Japan B2B SaaS industry: 2.84% customer churn rate. Source: Cloud Circus Inc. (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-churn-rate-japan-2023
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<blockquote cite="https://lighthousedata.io/data/saas-churn-rate-japan-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.84%</strong> -- customer churn rate for Japan B2B SaaS industry<br><small>Source: Cloud Circus Inc. (2023) · <a href="https://lighthousedata.io/data/saas-churn-rate-japan-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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