B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.5%
3.5% -- customer churn rate for Software Industry (2024)
The median customer churn rate for the software industry is 3.5%.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Recurly Research
Primary
Tier B
https://recurly.com/research/churn-rate-benchmarks/ ↗
Source Article
Customer Churn: How to Predict & Prevent | InMoment
Customer Churn and Its Impact on Business Success
Customer churn is when a customer stops doing business with your organization. This is an important statistic for businesses to have to assess customer satisfaction and build sustainable growth.It’s important to keep track of how many customers leave…
Original Research
Recurly Research
· Original study ↗
Segmentation
IndustrySaaS
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Software Industry: 3.5% customer churn rate. Source: Recurly Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-churn-rate-software-industry
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<blockquote cite="https://lighthousedata.io/data/customer-churn-rate-software-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- customer churn rate for Software Industry<br><small>Source: Recurly Research (2024) · <a href="https://lighthousedata.io/data/customer-churn-rate-software-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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