B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- customer churn rate for Media & Entertainment subscribers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Braze
Primary
Tier B
https://www.braze.com/resources/reports-and-guides?_rsc=nl6vhEKw7-e4VM2a ↗
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Reports and Guides
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Original Research
Braze
· Original study ↗
Segmentation
Industrysaas
Cite this stat
Plain Text
Media & Entertainment subscribers: 39% customer churn rate. Source: Braze (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/2026-global-customer-engagement-review
HTML Embed
<blockquote cite="https://lighthousedata.io/data/2026-global-customer-engagement-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- customer churn rate for Media & Entertainment subscribers<br><small>Source: Braze (2026) · <a href="https://lighthousedata.io/data/2026-global-customer-engagement-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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