B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- customer churn rate for average brand (2021)
The average brand loses approximately 15% of its customers each year.
- Approximation stated as 'about 15%'
- Underlying studies are uncited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Punchh
Primary
Tier C
https://punchh.com/blog/2021/08/27/hyper-personalization-transforming-the-customer-experience/ ↗
Source Article
Hyper-Personalization: Transforming the Customer Experience
What is Hyper-personalization
Hyper-personalization is the usage of large amounts of data and predictive analytics to provide a directly tailored experience to your customers. While personalization is deemed as the incorporation of personal and transactional information like name, gender, and purcha…
Original Research
Punchh
· Original study ↗
Methodology
Study not cited, but widely accepted industry average.
Segmentation
IndustryRetail
RegionGlobal
Channelcontent
Cite this stat
Plain Text
average brand: 15% customer churn rate. Source: Punchh (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-attrition-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customer-attrition-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- customer churn rate for average brand<br><small>Source: Punchh (2021) · <a href="https://lighthousedata.io/data/customer-attrition-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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