B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- customer churn rate for Consumer Packaged Goods (2025)
In 2025, the average B2B customer churn rate for the Consumer Packaged Goods industry was 40%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
79
Source
CustomerGauge
Primary
Tier A
https://customergauge.com/blog/average-churn-rate-by-industry?utm_source=chatgpt.com ↗
Source Article
Average Churn Rate by Industry [2025 B2B Benchmarks]
Every industry faces (and finds strategies to fight!) customer churn.
Anyone wanting their business to succeed constantly has a finger on the pulse of how the competition is keeping customers happy.
If you’re this someone, you likely have already calculated your churn rate and looked at the revenue …
Original Research
CustomerGauge
· Original study ↗
Methodology
Based on primary research across 11 B2B industries.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Consumer Packaged Goods: 40% customer churn rate. Source: CustomerGauge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-b2b-churn-rate-consumer-packaged-goods-2025
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<blockquote cite="https://lighthousedata.io/data/average-b2b-churn-rate-consumer-packaged-goods-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer churn rate for Consumer Packaged Goods<br><small>Source: CustomerGauge (2025) · <a href="https://lighthousedata.io/data/average-b2b-churn-rate-consumer-packaged-goods-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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