B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

86%

86% -- customer churn rate for users of a product (2019)

Name: Customer Churn Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2019 · LighterCapital

About 86% of people who find a new product and sign up will leave and never return without engagement reminders.

Colloquial claim stated without primary research methodology cited
Source states 'About 86%'

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Attribution: LighterCapital View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

86%

Unit

Percentage

Data Vintage

2019

Entity

users of a product

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

LighterCapital Primary Tier C

https://www.lightercapital.com/blog/email-marketing-onboarding-retention ↗

Confidence: 29/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers - Feb 27, 2019 - 5 min read Updated: May 7, 2024 Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with your subscribers during onboarding, mo…

Also cited by

demandsage.com https://www.demandsage.com/

2026-08-16

electroiq.com https://electroiq.com/

2026-08-16

Original Research

LighterCapital · Original study ↗

Segmentation

Industrysaas

Cite this stat

Plain Text

users of a product: 86% customer churn rate. Source: LighterCapital (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer-churn-rate

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<blockquote cite="https://lighthousedata.io/data/customer-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- customer churn rate for users of a product<br><small>Source: LighterCapital (2019) · <a href="https://lighthousedata.io/data/customer-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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