B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.17%
5.17% -- customer churn rate for subscriptions between $100 and $250 (2022)
The churn rate for subscriptions priced between $100 and $250 is 5.17%, according to Recurly data.
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Lighthouse Research Team
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Evidence graded
Value
5.17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier B
https://www.chatdesk.com/blog/how-subscription-companies-can-reduce-customer-churn ↗
Source Article
How Subscription Companies Can Reduce Customer Churn
Back to the blog
February 7, 2022
Nearly 40% of customers cancel their new year subscriptions after 90 days. For subscription brands to succeed, effectively managing this customer churn is key.
Brands with subscription business models are always worrying about churn. Especially at the start of the n…
Original Research
Recurly
· Original study ↗
Methodology
Source: Recurly
Methodology documented
Segmentation
IndustrySaaS
Company SizeMid-market
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
subscriptions between $100 and $250: 5.17% customer churn rate. Source: Recurly (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mid_cost_subscription_churn_rate
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<blockquote cite="https://lighthousedata.io/data/mid_cost_subscription_churn_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.17%</strong> -- customer churn rate for subscriptions between $100 and $250<br><small>Source: Recurly (2022) · <a href="https://lighthousedata.io/data/mid_cost_subscription_churn_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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