B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- customer churn rate for Apple TV+ (2021)
Market surveys found that Apple TV+ had a churn rate of 20%.
- Attributed to unnamed market surveys cited in an interview with a former Disney finance executive
- Specific survey time frame and methodology not detailed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Atheneum (expert interview citing unnamed market surveys)
Primary
Tier C
https://www.atheneum.ai/2021/05/25/article-finance-strategy-the-walt-disney-company/ ↗
Source Article
Article | Finance & Strategy - The Walt Disney Company
Original Research
Atheneum (expert interview citing unnamed market surveys)
· Original study ↗
Methodology
Attributed to unnamed 'market surveys' in expert interview published May 2021; no explicit survey period or survey name given; article publication date used as vintage context
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Apple TV+: 20% customer churn rate. Source: Atheneum (expert interview citing unnamed market surveys) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-tv-plus-customer-churn-rate-20-pct
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<blockquote cite="https://lighthousedata.io/data/apple-tv-plus-customer-churn-rate-20-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer churn rate for Apple TV+<br><small>Source: Atheneum (expert interview citing unnamed market surveys) (2021) · <a href="https://lighthousedata.io/data/apple-tv-plus-customer-churn-rate-20-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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