B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9%
9% -- customer churn rate for MX PFM and Insights users (2024)
Financial institutions and fintechs that leverage MX PFM and Insights experience a 9% customer churn rate.
- Compared against an industry average churn rate of 10-15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MX
Primary
Tier A
https://www.mx.com/blog/what-is-pfm/ ↗
Source Article
What Is PFM? Benefits and Use Cases of Personal Financial Management
Why Financial Wellness Starts with Account Aggregation
May 20, 2026 | 3 min read
Blog
Copied
Feb 23, 2024|0 min read
The biggest source of stress for a majority of consumers is money. Earning, spending, saving, or even just thinking about money can cause anxiety. In fact, MX’s latest survey of 1,000…
Original Research
MX
· Original study ↗
Methodology
MX research and analysis; industry average stated as 10-15% (midpoint 12.5%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MX PFM and Insights users: 9% customer churn rate. Source: MX (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pfm-churn-rate-mx
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pfm-churn-rate-mx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- customer churn rate for MX PFM and Insights users<br><small>Source: MX (2024) · <a href="https://lighthousedata.io/data/pfm-churn-rate-mx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.