Consumer Awareness Rate
Statistics & Benchmarks

Verified consumer awareness rate data across 3 regions. Sourced from primary research and validated with evidence grading.

38 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

2 stats
67.000000%
Percentage 2025
82.900000%
Percentage 2022

Global Region

35 stats
76.000000%
Percentage 2026-02
49.000000%
Percentage 2025-03
53.000000%
Percentage 2025-03
47.000000%
Percentage 2025-03
66.000000%
Percentage 2025
91.000000%
Percentage 2025
79.000000%
Percentage 2026
5.900000%
Percentage 2022
39.500000%
Percentage 2022
56.000000%
Percentage 2022
US adults marketing
75.000000%
Percentage 2022-2024
US adults marketing
65.000000%
Percentage 2023
57.000000%
Percentage 2018-09
car buyers marketing
93.000000%
Percentage 2020
2.000000%
Percentage 2020
77.000000%
Percentage 2018
74.000000%
Percentage 2013
23.000000%
Percentage 2013
34.000000%
Percentage 2019
62.000000%
Percentage 2018-06
11.000000%
Percentage 2014
78.000000%
Percentage 2015
89.000000%
Percentage 2015
Apple Pay marketing
65.000000%
Percentage 2015
Wi-Fi marketing
19.000000%
Percentage 2004
74.000000%
Percentage 2004
5.000000%
Percentage 2011-05
67.000000%
Percentage 2011
Wal-Mart MoneyCard marketing
20.000000%
Percentage 2007
13.000000%
Percentage 2006
67.000000%
Percentage 2012
US population marketing
10.000000%
Percentage 2009
51.000000%
Percentage July 2026
94.000000%
Percentage 2007

EMEA Region

1 stat
77.000000%
Percentage 2022-2024

Compare Consumer Awareness Rate Across Regions

See how consumer awareness rate benchmarks differ by geography in a single side-by-side view.

View Comparison