B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- consumer awareness rate for Trader Joe's meat shoppers (2013)
Only 23 percent of Trader Joe's meat shoppers were aware that the store sells meat raised on antibiotics.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Consumers Union (Consumer Reports)
Primary
Tier B
https://traderjoessecrets.blogspot.com/2013/07/trader-joes-tops-one-customer-survey.html ↗
Source Article
Trader Joe's tops one customer survey, flops another
Quel surprise, eh? Or not.
What I find interesting about the Market Force survey is that it supports the thesis of my book, "Build a Brand Like Trader Joe's".
You can see that when customers are asked to rank the 'empirical' factors like price and selection, Trader Joe's rarely figures. Obviously, i…
Original Research
Consumers Union (Consumer Reports)
· Original study ↗
Methodology
Consumers Union survey; share aware store sells meat raised on antibiotics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Trader Joe's meat shoppers: 23% consumer awareness rate. Source: Consumers Union (Consumer Reports) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trader-joes-meat-shoppers-antibiotic-awareness-2013
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<blockquote cite="https://lighthousedata.io/data/trader-joes-meat-shoppers-antibiotic-awareness-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- consumer awareness rate for Trader Joe's meat shoppers<br><small>Source: Consumers Union (Consumer Reports) (2013) · <a href="https://lighthousedata.io/data/trader-joes-meat-shoppers-antibiotic-awareness-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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