B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34%
34% -- consumer awareness rate for Australian consumers (2023)
34% of Australians are aware that Australia is in the midst of an extinction crisis.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2023
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Australian Conservation Foundation
Primary
Tier B
https://spinach.com.au/campaigns/spinach-bulldozes-sydney-opera-house-mcg-in-australian-conservation… ↗
Source Article
Spinach bulldozes Sydney Opera House, MCG in Australian Conservation Foundation campaign | Spinach Advertising - New
Melbourne-based Spinach has launched a new campaign with the Australian Conservation Foundation featuring the demolition of iconic landmarks including the Sydney Opera House and the Melbourne Cricket Ground.
The campaign, called ‘Save our big backyard’, aims to raise awareness about Australia’s wild…
Original Research
Australian Conservation Foundation
· Original study ↗
Methodology
Australian Conservation Foundation own research, cited in campaign announcement
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 34% | |
| 2025 | 66% | +94.1% |
Segmentation
Industrymarketing
RegionAU
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Australian consumers: 34% consumer awareness rate. Source: Australian Conservation Foundation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-aware-extinction-crisis-acf
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<blockquote cite="https://lighthousedata.io/data/australians-aware-extinction-crisis-acf" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- consumer awareness rate for Australian consumers<br><small>Source: Australian Conservation Foundation (2023) · <a href="https://lighthousedata.io/data/australians-aware-extinction-crisis-acf" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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