B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82.9%
82.9% -- consumer awareness rate for THC (cannabis product users) (2022)
82.9% of surveyed cannabis product users have heard of THC.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82.9%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
3,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightfield Group
Primary
Tier A
https://blog.brightfieldgroup.com/hhc-vs-thc-consumer-usage-trends-market-challenges ↗
Source Article
HHC vs THC: Consumer Usage, Trends & Market Challenges
HHC vs THC
Among the slew of new cannabinoids flooding the cannabis market, HHC remains one of the more unknown compounds. With the rapid rise of hemp-derived cannabinoids and its seemingly endless versions of compounds, it is more important than ever to understand the pros and cons of each. What is…
Original Research
Brightfield Group
· Original study ↗
Methodology
Brightfield Group survey of 3,000 cannabis product users asking which products they had heard of
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelcontent
Cite this stat
Plain Text
THC (cannabis product users): 82.9% consumer awareness rate. Source: Brightfield Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thc-consumer-awareness-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thc-consumer-awareness-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82.9%</strong> -- consumer awareness rate for THC (cannabis product users)<br><small>Source: Brightfield Group (2022) · <a href="https://lighthousedata.io/data/thc-consumer-awareness-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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