B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- consumer awareness rate for Fair Trade Certified label (2025)
There is a 67% consumer awareness rate of the Fair Trade Certified label.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fair Trade USA
Primary
Tier B
https://issimo.co/impactissimo-podcast-episode-49-paul-rice-with-fair-trade-us-and-issimo-story-agen… ↗
Source Article
iMPACTiSSiMO Podcast – Episode 49 Paul Rice with Fair Trade US and ISSIMO Story Agency
Your Receipt Is a Ballot: How Every Purchase Can Shape a Better World
“ We don’t have to wait four years to vote for change. We can vote for change with our shopping dollars this afternoon when we go to the store.”
60% of global GDP is consumer spending. We collectively have the power. If we buy mor…
Original Research
Fair Trade USA
· Original study ↗
Methodology
Stated by Fair Trade USA founder on podcast; no methodology disclosed
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Fair Trade Certified label: 67% consumer awareness rate. Source: Fair Trade USA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fair-trade-label-consumer-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/fair-trade-label-consumer-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer awareness rate for Fair Trade Certified label<br><small>Source: Fair Trade USA (2025) · <a href="https://lighthousedata.io/data/fair-trade-label-consumer-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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