B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

76%

76% -- consumer awareness rate for Modern Method of Auction (MMoA) (2026-02)

Name: Consumer Awareness Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2026-02 · n=350 · iAM Property

76% of surveyed UK consumers with recent property transaction experience have heard of the Modern Method of Auction (MMoA).

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Attribution: iAM Property View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

76%

Unit

Percentage

Data Vintage

2026-02

Entity

Modern Method of Auction (MMoA)

Sample Size

350

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

iAM Property Primary Tier A

https://iamproperty.com/news/auctions-technology-and-trust-what-our-consumer-research-tells-us-about… ↗

Confidence: 57/100 Vintage: 2026-02 Channel: Deep Crawl

Source Article

Auctions, technology and trust – what our consumer research tells us about the current market mood

Why auction is becoming part of the everyday sales conversation for Yopa See how Yopa is making Auction part of the everyday sales conversation, giving clients more choice and helping agents match the right method of sale to their needs. Our latest deep dive into consumer perceptions towards buying …

Original Research

iAM Property · Original study ↗

Methodology

Wave 5 Consumer Auction Tracker: 10-minute online survey of 350 UK consumers, February 2026. Awareness of the Modern Method of Auction among UK consumers. Note: the article's figure for traditional auction awareness is internally contradictory ('97% of of respondents (75%)'), so only the clearly stated MMoA figure was extracted.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Modern Method of Auction (MMoA): 76% consumer awareness rate. Source: iAM Property (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mmoa-consumer-awareness-uk-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mmoa-consumer-awareness-uk-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumer awareness rate for Modern Method of Auction (MMoA)<br><small>Source: iAM Property (2026-02) · <a href="https://lighthousedata.io/data/mmoa-consumer-awareness-uk-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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