B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
67%
67% -- consumer awareness rate for Small Business Saturday (US consumers) (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Federation of Independent Business and American Express
Primary
Tier A
http://www.retailonlineintegration.com/aggregatedcontent/small-business-saturday-spending-exceeded-e… ↗
Source Article
Small Business Saturday Spending Beats Forecasts
Original Research
National Federation of Independent Business and American Express
· Original study ↗
Methodology
Small Business Saturday Consumer Insights Survey by NFIB and American Express
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 (current) | 67% | |
| 2012 | 67% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small Business Saturday (US consumers): 67% consumer awareness rate. Source: National Federation of Independent Business and American Express (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-saturday-awareness-67-percent
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<blockquote cite="https://lighthousedata.io/data/small-business-saturday-awareness-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer awareness rate for Small Business Saturday (US consumers)<br><small>Source: National Federation of Independent Business and American Express (2011) · <a href="https://lighthousedata.io/data/small-business-saturday-awareness-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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