B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- consumer awareness rate for US population (2009)
Only 10% of the U.S. population is aware of what car sharing is.
- Estimate stated by Griff Long, senior director of global car sharing for Connect by Hertz
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Connect by Hertz
Primary
Tier B
https://www.autorentalnews.com/articles/how-to-run-a-successful-car-sharing-operation ↗
Source Article
How to Run a Successful Car
Original Research
Connect by Hertz
· Original study ↗
Methodology
Estimate quoted by Connect by Hertz executive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 10% consumer awareness rate. Source: Connect by Hertz (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-car-sharing-awareness-10pct
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<blockquote cite="https://lighthousedata.io/data/us-car-sharing-awareness-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- consumer awareness rate for US population<br><small>Source: Connect by Hertz (2009) · <a href="https://lighthousedata.io/data/us-car-sharing-awareness-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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